Hotel Photography

The Gatlinburg Chamber of Commerce says that guests coming to visit the area have over 11,000 rooms and cabins to choose from, with new hotels and cabins being build every day. Competition is fierce. You can't just turn on the "Vacancy" sign and expect guests to check in. You must first win their confidence by showing them that your property is the best.

So how do you separate yourself from the competition? With your presentation...your website and your photography. Potential customers have come to expect that a quality property will have a well-designed website and professional photography. Customers feel that If you look successful, you must be credible. Good design lends credibility, and credibility leads to sales.

Does the photography of your property say...
"Pick me"
or does it say...
"Let's look for something nicer"

Since photographs are the only salespeople you have on the internet (and most accommodations are either booked or shopped for over the internet these days) doesn't it make economic sense to use the best you can get?

My work has been described as being "magazine quality." I take pride in that because
I work hard to make every shot the very best it can be. What is magazine quality photography? You might think of it as the difference between a snapshot taken with a disposable camera and a photograph taken with a high-end digital camera. Simply put, magazine quality photography will rent more rooms. For example...

Below are actual photos of the same rooms. I took the photos on the left.
The photos on the right were taken by another photographer.
Which would you choose?
 

Magazine Quality:

Typical Quality

: