Cabins & Condo Photography

I'll never understand why some owners invest hundreds of thousands of dollars on a rental property with a great view, fix it up with all sorts of niceties to make it rent well, and then skimp on the one thing that will actually get that property rented - the photographs! Since photographs are the only salespeople you have on the internet (and most accommodations are either booked or shopped for over the internet) doesn't it make sense to use the best you can get?

The Gatlinburg Chamber of Commerce says that guests coming to visit the area have over 11,000 rooms and cabins to choose from, with new hotels and cabins being built every day. Competition is fierce. You can't just hang a "For Rent" sign and expect guests to check in. You must first win their confidence by showing them that your property is the best.

So how do you separate yourself from the competition? With your presentation...your website and your photography. Potential customers have come to expect that a quality property will be listed on a well-designed website with professional photography. Customers feel that If you look successful, you must be credible. Good design lends credibility, and credibility leads to sales.

Just think about the websites that you do business with. Do they look amateurish and homemade with snapshot photos? Of course not. You would never do business with a company like that. Well, your customers think like you do. A quality presentation means that the product and the company must be of quality too.

Does the photography of your property say...
WOW, Pick me !
or does it say...
Let's look for something nicer.

My work has been described as being "magazine quality." I take pride in that because
I work hard to make every shot the very best it can be. What is magazine quality photography? You might think of it as the difference between a snapshot taken with a disposable camera and a photograph taken with a high-end digital camera. It is professionally lit and painstakingly retouched to make the subject look its best. Simply put, magazine quality photography will rent more cabins and condos. For example...

Below are actual photos of the same rooms. I took the photos on the left.
The photos on the right were taken by another photographer.

Which photo would you click on?
 

Magazine Quality:

Typical Quality: